Because, Search matters a lot!! Search is one of the primary ways that user navigates the web. If your website is not showing up at the top positions, you are losing out a world of opportunities. Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the search engines. SEO, therefore, involves making sure about a website is accessible, technically sound and uses those words that people type into search engines and provides an excellent user experience. Search engine optimization is the critical component of online marketing that includes onsite and off-site strategies to produce top result.
Links can be seen as a vote of quality from other websites!! Links from other websites play a vital role in determining the ranking of site in the Google and other search engines. Sites that a cquire links from other sites gain authority in the eyes of search engines, especially when they are authoritative.
A large part of SEO is creating content which is targeted towards the high volume keywords that search engine users are searching for. Content is the king!! Google rewards website that publishes high quality content frequently and regularly. So, if we talk about SEO, content plays an important role everywhere.
The third thing is Page Structure. Pages are written in HTML and how well your HTML code is structured can impact a search engine’s ability to evaluate a page. Relevant Keywords, Meta Tags, Placing of Keywords, Heading etc. How you design your website matters a lot for SEO.
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